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How It Works Book of Amazing Science 1st Edition

From the makers of science and technology magazine How It Works comes Amazing Science, a digital-only edition that includes Earth’s geology, the human body, outer space and more. There’s a one-on-one with Stephen Hawking, a behind-the-scenes look at forensics and the science of sport is explained. With over 60 pages devoted to the wonders of science, this is a must-have for anyone looking to learn more about the world around us.

How It Works Book of Amazing Science 1st Edition
English | 69 pages | PDF | 47MB
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You Should Test That: Conversion Optimization for More Leads Sales and Profit or The Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

Chris Goward, "You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing"
English | ISBN: 1118301307 | 2013 | 360 pages | EPUB, PDF | 124 MB


Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

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Criminalistics: An Introduction to Forensic Science

Criminalistics: An Introduction to Forensic Science

Criminalistics: An Introduction to Forensic Science (College Edition) (9th Edition) by Richard Saferstein
English | July 3, 2006 | ISBN: 0132216558 | 1043 Pages | PDF | 5 MB

Written by a very well-known authority in forensic science, this book introduces the non-scientific reader to the field of forensic science. Through applications to criminal investigations, clear explanations of the techniques, and the abilities and limitations of modern crime labs, Criminalistics covers the comprehensive realm of forensics.

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Equine Science (3rd edition)

Equine Science (3rd edition)
Rick Parker, "Equine Science (3rd edition)"
2007 | ISBN-10: 1418032549 | 584 pages | PDF | 101 MB

Equine Science, third edition was designed to make teaching and learning easy. Based on a thorough, easy-to-follow outline that makes developing a lesson plan simple, each chapter starts with a list of learning objectives that helps the student identify the most important concepts in the chapter. Throughout the book, tables, charts, graphs and illustrations provide easy access to information without wading through excess detail, enabling students to quickly grasp the content.

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Poverty Knowledge In South Africa: A Social History Of Human Science 1855-2005

Poverty Knowledge In South Africa: A Social History Of Human Science, 1855-2005
Poverty Knowledge in South Africa: A Social History of Human Science, 1855-2005 By Grace Davie
2015 | 341 Pages | ISBN: 0521198755 | PDF | 2 MB

Poverty is South Africas greatest challenge. But what is poverty? How can it be measured? And how can it be reduced if not eliminated? In South Africa, human science knowledge about the cost of living grew out of colonialism, industrialization, apartheid and civil resistance campaigns, which makes this knowledge far from neutral or apolitical. South Africans have used the Poverty Datum Line (PDL), Gini coefficients and other poverty thresholds to petition the state, to chip away at the pillars of white supremacy, and, more recently, to criticize the postapartheid governments failures to deliver on some of its promises. Rather than promoting one particular policy solution, this book argues that poverty knowledge teaches us about the dynamics of historical change, the power of racism in white settler societies, and the role of grassroots protest movements in shaping state policies and scientific catagories. Readers will gain new perspectives on todays debates about social welfare, redistribution and human rights, and will ultimately find reasons to rethink conventional approaches to advocacy.

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Python Data Science Essentials


Python Data Science Essentials by Alberto Boschetti
English | 30 Apr. 2015 | ISBN: 1785280422 | 258 Pages | EPUB/MOBI/PDF (True) | 11.29 MB

Create effective data science projects and avoid common pitfalls with the help of examples and hints dictated by experience. The book starts by introducing you to setting up your essential data science toolbox.

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Family Psychology: The Art of the Science (Oxford Series in Clinical Psychology) by William M. Pinsof

Family Psychology: The Art of the Science (Oxford Series in Clinical Psychology) by William M. Pinsof

Family Psychology: The Art of the Science (Oxford Series in Clinical Psychology) by William M. Pinsof
English | Sep 1, 2005 | ISBN: 0195135571 | 608 Pages | CHM | 2 MB

This book is the product of a multi-year initiative, sponsored by the Division of Family Psychology (43) of the American Psychological Association, the Family Institute at Northwestern University, Oxford University Press, and Northwestern University,

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A New Kind of Science

A New Kind of Science

A New Kind of Science by Stephen Wolfram
Wolfram Media; 1 edition | May 14, 2002 | English | ISBN: 1579550088 | 1192 pages | PDF | 93 MB

This long-awaited work from one of the worlds most respected scientists presents a series of dramatic discoveries never before made public. Starting from a collection of simple computer experiments - illustrated in the book by striking computer graphics - Wolfram shows how their unexpected results force a whole new way of looking at the operation of our universe.

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